What is Monchhichi? | Monchhichi Doll Hype Explained

By Sasha • Last updated August 6, 2025

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What is Monchhichi? Discover the history, revival, and latest collabs of Japan’s cutest collectible doll series from Sekiguchi, including Monchhichi Hippers, Hello Kitty editions, Bebichhichi keychains and more!

What is Monchhichi?

Monchhichi is a Collectible Doll Line by Japanese Sekiguchi Created in 1974

Monchhichi is a line of monkey-inspired plush dolls first released by the Japanese toy company Sekiguchi in 1974. They were originally designed as “love companions,” meant to promote kindness and comfort in kids and adults alike. But over time, they became collectible icons.

The name “Monchhichi” is a cute mix of languages: “mon” from French (meaning “my”) and “chhichi,” mimicking a pacifier sound in Japanese. The face is a soft vinyl with round cheeks and big eyes, the body is plush and poseable, and the vibe is peak nostalgic kawaii. It literally looks like a baby monkey in a onesie, and it can suck its thumb or hold a pacifier.

Monchhichi blew up fast in Japan, and by the late ’70s it had spread across Europe and the US with different names in each country. There were Monchhichi cartoons, birthday editions, twin sets, dollhouses, and even wedding-themed versions. In the 1980s, it had a full American Saturday morning cartoon series that helped push the brand overseas, especially in the U.S. and Germany.

Over the decades, Monchhichi has been redesigned and relaunched multiple times. These revamps have included new eye colors, different outfits, blindbox formats, smaller keychain variants and themed collabs, but they’ve always kept their signature round face and cozy vibe. There are now hundreds of versions, including palm-sized Bebichhichi and even deluxe collector dolls up to 80cm tall.

Monchhichi has a loyal fanbase in Japan and Europe, and in recent years it’s quietly returned to the spotlight thanks to aesthetic-core collectors, Hello Kitty crossovers, and the rise of “healing toys” for adults.

New Monchhichi Dolls and Blindboxes

Monchhichi Hippers x Sonny Angel Blindbox

Monchhichi Hippers Banner

Monchhichi Hippers are the newest blindbox drop from Sekiguchi, in collaboration with Sonny Angel. These mini figures come with suction cups so you can stick them on your phone, laptop, or anything flat. Each one is a surprise pull, and the box doesn’t show what you’re getting. They’re small, around 8cm, and the design is full Monchhichi vibes with tiny outfits, round faces, and soft colors.

There are 12 styles in the set, plus secret rares. Some wear onesies, others have mini costumes like frogs, bears, or fruit. They’re already popping off on TikTok, especially in unboxing videos and desk tours. If you’re into collectible chaos and mystery pulls, this line is a must.

Monchhichi x Hello Kitty Doll Line

Monchhichi-x-Hello-Kitty

This crossover was a moment. Monchhichi and Hello Kitty in one doll. The collab featured Monchhichi dressed up in a full Hello Kitty costume, complete with red bow, classic blue overalls, and face details. There were limited editions, birthday sets, and full collector boxes with accessories. Most of them sold out immediately.

Collectors went crazy over these. The crossover hit both Sanrio and Monchhichi fans at once, and prices on resale sites shot up fast. If you see one boxed with a plush or bag, it’s probably from this collab. This is one of the most iconic Monchhichi drops in the last few years.

Monchhichi Bebichhichi Keychain Line

monchhichi-bebichhichi

Bebichhichi is the baby version of Monchhichi and it’s giving plush Labubu energy in the best way. These are smaller, softer, and made to hang. Each one comes with a keychain clip so you can attach them to bags, phones, zippers, or display stands. They’re ultra-portable and collectible, just like the Labubu V1 to V3 keychains that blew up in Pop Mart culture.

Labubu Hype Explained

The vibe is compact character over costume complexity. Unlike traditional Monchhichis, Bebichhichi doesn’t rely on outfits. It’s all about the tiny face, sleepy eyes, pastel palette, and the ability to hang or prop it anywhere. They’re perfect for bag charms, ita bags, or full shelf lineups. It’s less about dress-up and more about form factor and display style.

If you’re a collector who likes your toys wearable or displayable, this hits. You don’t need a full plush shelf to enjoy them. People wear them like accessories, collect them by theme, and hunt for region-limited drops. They’re a softer alternative to vinyl keychains, but still hit that same dopamine center.

Where to Buy Monchhichi

You Can Buy Monchhichi at the Official Website, Sonny Angel, Urban Outfitters, Amazon, Target and More!

monchhichi-jump-rope

Monchhichi isn’t just some vintage thing you have to hunt for at garage sales. New drops are still super available online if you know where to look. Some shops focus on the cute collabs like Hippers and Hello Kitty. Others just carry the classic plushies and keychains. If you’re collecting or just grabbing your first one, there are solid options.

Here’s a quick breakdown of the best places to buy based on where you are:

Best Shops to Buy Monchhichi in the United States

  • Amazon – Has most of the core Monchhichi and Bebichhichi dolls in stock
  • Urban Outfitters – Stocks Hello Kitty x Monchhichi line
  • Target – Some online-only listings, usually basics and plush
  • Sonny Angel USA – Monchhichi Hippers
  • JapanLA – Good for special edition drops and cute shelf stuff

Best Shops to Buy Monchhichi in Europe

  • Monchhichi.shop – Official EU store with new drops and Bebichhichi
  • Amazon (Germany / UK / France) – Usually has the widest selection
  • La Boutique Kawaii (France) – Sells Japan-only and keychain-size Monchhichi

Other Places to Buy Monchhichi

  • eBay: Great for vintage dolls, Japan-exclusive Monchhichi, and discontinued Monchhichi
  • Mercari Japan (with Buyee or ZenMarket): Great for rarer Monchhichi, and exclusive or limited runs
  • FromJapan / ZenMarket: Proxy services that let you buy directly from Japanese stores or auctions
  • Facebook Marketplace: Great for secondhand Monchhichi, especially local
  • AmiAmi, Tokyo Otaku Mode, HobbyLink Japan: Japan hobby sites that sometimes stock new Monchhichi releases

Heads up: Always check shipping estimates when buying plush from Japan. Some dolls look small in photos but show up huge in the box.

Monchhichi Price and Purchase Guide

Why is Monchhichi Popular? | Is Monchhichi Having a Revival?

Monchhichi Is Quietly Becoming the Plush of the Moment

monchhichi-bebichhichi

Monchhichi is back in a big way. What started as a soft plush doll from 1970s Japan has officially re-entered the culture thanks to Gen Z collectors, cute shelf displays, and a string of collabs that made it feel fresh again. The thumb-sucking monkey plush isn’t just vintage. It’s collectible now.

Hippers and Bebichhichi are leading the charge. Monchhichi Hippers are blindbox-style stick-on mini figures that feel like Sonny Angel meets desk decor. Bebichhichi taps into the same energy as early Labubu drops, with tiny, soft, keychain-sized dolls that people clip to bags, phones, or display on their plush walls. They’re easy to collect, fun to style, and just weird enough to be cool again.

Collabs like Monchhichi x Hello Kitty only added to the hype. That drop sold out almost instantly and brought together fans of Sanrio, Japanese toys, and soft aesthetic-core collectors. The Monchhichi brand has always been strong in Japan and Europe, but this new wave is global and online now.

Even celebrities are in on it. In July 2025, BLACKPINK’s Lisa shared that she bought a Monchhichi, and her plush bag charm game sparked new interest in keychain-sized figures. Other celebs like Dua Lipa and Rihanna have also been seen rocking plush and Pop Mart-style accessories, making it clear this collectible culture is everywhere right now.

It’s not just nostalgia. It’s comfort and personality. Monchhichi fits into the rise of healing toys and soft character goods that feel personal instead of mass-produced. Whether you’re deep in plush collecting or just want a tiny friend on your desk, Monchhichi makes sense. It’s cute, a little strange, and fully in its comeback era.

Between TikTok unboxings, viral Hippers, and celeb sightings like BLACKPINK’s Lisa, Monchhichi is quietly turning into the next big plush wave. New drops like Bebichhichi are riding the Pop Mart aesthetic, while collabs and nostalgia are pulling in both new fans and longtime collectors. Monchhichi never left, but now it’s hitting different.

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About the Author

Sasha | Gen Z Reporter

Sasha from Skibidi Times

Hi, I’m Sasha, a Gen Z reporter and content goblin here at Skibidi Times.

I’m 19 with Italian roots (yes, I’m fluent in both Italian and Italian Brainrot 🇮🇹💅) and I love covering everything from TikTok trends to Gen Alpha drama.

When I’m not online scrolling way too deep, you’ll catch me with Froyo in one hand and a fresh nail set on the other. I’m a certified nail art addict and self-taught specialist in all things cute ✨💅🍦.

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