What is Labubu (The Monsters)? | Labubu Doll Hype Explained

Labubu (The Monsters) are collectible figurines from Pop Mart that have gone viral thanks to TikTok and K-pop. Read more about labubu, its origin, rare editions, where to buy them and how to tell if they’re fake.

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What is Labubu?				All Labubu Clothes				Fake vs Real Labubu
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Hide and Seek in Singapore						Wacky Mart
Big into Energy V3				Have a Seat V2				Exciting Macaron V1
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Forest Secret Base Part 2			Forest Secret Base			The Monsters x One Piece			The Monsters x Coca Cola
Let’s Checkmate			Classic			Warm Fluffy Holiday			Candy
Lazy Yoga			The Monsters x Kow Yokoyama			Let’s Have Fun Together			Playing Games
Naughty Plants			Kaiju			Kaiju Hunting 2.5			Mischief Diary
The Monsters x Spongebob			Camping			Constellation			Space Adventure
Fruits			Home of the Elves			Almost Hidden			Animals
Fall in Wild			Cheers			Patisseries			Finding Mokoko
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What is Labubu (The Monsters)?

Labubu Are Collectible Figures From The Monsters Franchise

Labubu is part of a larger character lineup called The Monsters, created by artist Kasing Lung. What started as a storybook in 2015 has turned into one of Pop Mart’s most popular collectible toy lines. Each figure features a playful design with big eyes and a signature toothy grin. Over time, Labubu has become the face of The Monsters brand, with new themed series releasing throughout the year, from food-inspired designs to fantasy characters and even crossovers with brands like Coca-Cola and One Piece.

Figures are usually sold in blind boxes, meaning you won’t know which design you’re getting until you open it. Most series include multiple styles plus one rare secret version. Alongside vinyl figurines, there are plush toys, keychains, magnets, cups, and more, and nearly every drop sells out fast. Because of that, reselling is common, and unfortunately, so are fakes. Collectors often refer to knockoffs as “Lafufus,” so it’s always good to double-check what you’re buying.

Labubu is proving to be a favorite among collectors around the world, especially with Gen Z and K-pop fans driving the hype online.

The Monsters Characters

Labubu	Zimomo	Mokoko	Tycoco
Pato	Spooky	Yaya	Pippo

The Monsters universe is made up of more than just Labubu. It includes a full cast of characters like Zimomo, the group’s leader, and Tycoco, who is often shown as Labubu skeleton-themed partner. Other originals like Mokoko, Spooky, Pato, Yaya, and Pippo each add their own personality and style to the world. These characters first appeared in the early storybook and have stayed part of the series ever since, showing up in new toy drops and limited editions all the time.

The Newest Pop Mart “The Monsters” Series: Wacky Mart

Everything You Need to Know About the Wacky Mart Labubu Series

The Wacky Mart Labubu Series Figures

The newest drop in Pop Mart’s “The Monsters” lineup is the Wacky Mart Series, released on June 12, 2025. This set is packed with grocery store-themed Labubu figurines, each one styled like a different food item. They’re sold in blind boxes, so it’s a surprise every time you open one.

The series figures includes 12 vinyl figurines, all inspired by everyday snacks and meals. Here’s the full list:

• Grilled Sausage
• Cup Noodles
• Milk
• Chips
• Corn
• Fried Shrimp
• Canned Sardines
• Sandwich
• Salad
• Yakitori
• Chow Mein
• Onigiri
• Microwave Oven (Secret)

There is also a secret figurine which is a Microwave Oven Labubu. The odds of pulling it are 1 in 144, which makes it a super rare find for collectors.

Each blind box was priced at $19.99 USD on the official Pop Mart website, but the entire series has already sold out. Collectors who missed out are now turning to resellers, where prices are quickly climbing.

The Wacky Mart Labubu Series Pinch Pendants

Released alongside the vinyl figurines on June 12, 2025, THE MONSTERS Wacky Mart Series – Pinch Pendant Blind Box also known as Wacky Mart Series – Squishy Charm Blind Box, gives fans a softer, clip-on version of Labubu. These are squishy pendants that double as keychains, so you can attach them to your bag, phone, or anything else you like.

This set features 6 food-themed Labubu designs, the same characters as the vinyl series, just in a smaller and softer form:

• Chips
• Grilled Sausage
• Yakitori
• Corn
• Milk
• Onigiri
• Microwave Oven (Secret)

The Secret Labubu in the lineup is the Microwave Oven Labubu. This version has a 1 in 72 chance of showing up in a blind box, making it harder to find than the main six.

Each blind box originally sold for $18.99 USD on Pop Mart’s official site. Even though there are fewer characters than the vinyl set, the designs match and pair perfectly. And just like the figurines, these are completely sold out now too.

The Wacky Mart Labubu Series Fridge Magnets

Also released on June 12, 2025, the THE MONSTERS Labubu Wacky Mart Series – Fridge Magnet Blind Box is another fun take on the Wacky Mart theme. This version turns the food-style Labubu into colorful magnets you can stick on any fridge, locker, or metal surface.

There are 6 different food-themed magnets in the set, each one based on characters from the vinyl figurine series:

• Canned Sardines
• Corn
• Milk
• Grilled Sausage
• Salad
• Cup Noodles
• Microwave Oven (Secret)

The secret character is once again the Microwave Oven Labubu, with a 1 in 72 chance of getting it in a blind box.

Each blind box was priced at $19.99 USD on Pop Mart’s website. Like the rest of the Wacky Mart drops, these magnets are already completely sold out, and fans are now trying to hunt them down from resellers.

The Wacky Mart Labubu Series Tumblers

The THE MONSTERS Wacky Mart Series – Tumbler Blind Box also launched on June 12, 2025, and adds a functional twist to the Wacky Mart lineup. Instead of figurines or magnets, this series features full-sized tumbler cups designed with the Labubu character and finished in a range of pastel-style colors.

Each tumbler comes with a built-in straw and a strap, making it easy to carry around. There are 6 color options, and every one features the same Labubu design:

• Blush Pink
• Bubble Blue
• Green Pomelo
• Misty Purple
• Honey Orange
• Tomato Red
• Caramel Brown (Secret)

The secret version in this set is a Caramel Brown tumbler, with a 1 in 48 chance of appearing in a blind box.

Each blind box was priced at $32.99 USD on the official Pop Mart site. These sold out fast like the rest of the Wacky Mart items, and they’re now popping up in secondhand markets for higher prices.

The Wacky Mart Labubu Series Other Collectables

Alongside the blind box sets, Pop Mart also released a few extra Wacky Mart-themed items on June 12, 2025. These collectibles weren’t random or surprise-based, but they still sold out quickly. Here’s a breakdown of what was available:

• THE MONSTERS Wacky Mart Series – Messenger Bag: A crossbody-style bag featuring Wacky Mart graphics. Priced at $34.99 USD and now sold out.
• THE MONSTERS Wacky Mart Series – Earphone Case: A soft wireless earbud case designed after the Fried Shrimp Labubu character. It sold for $25.99 USD and is already sold out.
• THE MONSTERS Wacky Mart Series – Pillow (Chips): A plush pillow shaped like the Chips character from the Wacky Mart line. It cost $44.99 USD and is sold out.
• THE MONSTERS Wacky Mart Series – Display Container: A special storage/display box designed for the figurines. It even lights up. Originally priced at $56.99 USD, and yes, it’s sold out too.

These extras were released on the same day as the rest of the Wacky Mart series and are now part of the growing list of hard-to-find Labubu merch.

All Labubu (The Monsters) Series & Release Dates

All Labubu Series

Set	Buy	Date	Figures and Secret
Wacky Mart Series	Pop Mart Out of Stock	June 12, 2025	12 + 1 secret Microwave Oven
Big Into Energy Series	Pop Mart Out of Stock	April 25, 2025	6 + 1 secret ID
One Piece Series	Pop Mart Out of Stock	February 28, 2025	12 + 1 secret Name Unknown
Coca Cola Vinyl Face Series	Pop Mart Out of Stock	January 24, 2025	2 + 1 secret Name Unknown
Coca Cola Series	Pop Mart Out of Stock	November 15, 2024	10 + 1 secret Labubu Express
Exciting Macaron	Pop Mart Out of Stock	October 27, 2023	6 + 1 secret Chestnut Cocoa
Candy Series	Pop Mart Out of Stock	September 2, 2022	12 + 1 secret Buz Candy
Lazy Yoga Series	Pop Mart Out of Stock	August 9, 2024	10 + 1 secret Yoga Coach
Kow Yokoyama Ma.K. Series	Pop Mart Out of Stock	April 28, 2023	12 + 1 secret Repair Man
Forest Secret Base Series	Pop Mart Out of Stock	October 18, 2024	7 + 1 secret Labubu (Secret)
Forest Secret Base Blocks Part 2	Pop Mart Available	May 23, 2025	4 Sets
THE MONSTERS Classic Series	Pop Mart Out of Stock	November 22, 2024	6 + 1 secret Labubu (Secret)
Have a Seat Vinyl Series	Pop Mart Out of Stock	July 12, 2024	6 + 1 secret DUODUO
Let’s Checkmate Series	Pop Mart Out of Stock	January 24, 2025	2 Vinyl Plush Dolls/Various Accessories
Playing Games Series	Pop Mart Out of Stock	September 12, 2024	6 + 1 secret Aerial Rotation
Forest Concert Series	Resell sites: eBay, Mercari, Facebook Marketplace	May 2019	12 + 1 secret Singer
Naughty Plants Series	Pop Mart Out of Stock	June 9, 2023	6 + 1 secret Pine
Sports Series	Resell sites: eBay, Mercari, Facebook Marketplace	September 4, 2019	12 + 1 secret Swimming
Carnival Series	Resell sites: eBay, Mercari, Facebook Marketplace	October 28, 2019	12 + 1 secret Mermaid
Kaiju Series	Pop Mart Out of Stock	July 22, 2022	9 + 2 secret Giant Under-world Gorilla King
Mischief Diary Series	Pop Mart Out of Stock	January 26, 2024	6 + 1 secret Sweet Saturday
Spongebob Series	Pop Mart Out of Stock	April 30, 2021	12 + 1 secret The Pirate
Camping Series	Pop Mart Out of Stock	October 16, 2020	12 + 1 secret Skiing
Flower Elves Series	Resell sites: eBay, Mercari, Facebook Marketplace	May 22, 2020	12 + 1 secret Diphylleia Grayi
Constellation Series	Pop Mart Out of Stock	August 18, 2023	12 + 1 secret Super Star Cowawa
Space Adventure Series	Pop Mart Out of Stock	September 17, 2021	12 + 1 secret Labubu Starkiller Surfer
Fruits Series	Pop Mart Out of Stock	December 17, 2021	12 + 1 secret Apple
Patisseries Series	Pop Mart (AU) Out of Stock	December 6, 2019	12 + 1 secret Frence Gourmet Desserts
Art Series	Pop Mart (AU) Out of Stock	July 3, 2024	12 + 1 secret The Birth of Venus
Home of the Elves Series	Pop Mart Out of Stock	January 6, 2023	9 + 1 secret Comic Time
Animals Series	Pop Mart Out of Stock	March 18, 2022	12 + 1 secret Beaver
Almost Hidden Series	Pop Mart Out of Stock	April 12, 2024	12 + 1 secret Kiddie Ride
Let’s Christmas Series	Resell sites: eBay, Mercari, Facebook Marketplace	November 25, 2021	12 + 1 secret Carol Singers
Kaiju Hunting Series 2.5	Pop Mart Out of Stock	May 10, 2023	21 + 3 secret Komataro
Toys Series	Pop Mart (AU) Unavailable	December 31, 2020	12 + 1 secret Vintage Plastic Cowboy
Let’s Have Fun Together Series	Pop Mart Unavailable	August 23, 2024	6 + 1 secret All The Best (Secret)
Fall in Wild Series	Pop Mart Out of Stock	June 28, 2024	6 + 1 secret Gardener
Party Series	Pop Mart Out of Stock	July 26, 2024	6 + 1 secret Labubu
Enchanted by the Seaside Series	Pop Mart Out of Stock	July 12, 2024	6 + 1 secret Cheers!
Catch Me If You Like Me Series	Pop Mart Out of Stock	February 2, 2024	6 + 1 secret Obsessed by You
Happy Halloween Party Series	Pop Mart Out of Stock	September 13, 2024	1 Plush Pendant
Finding MOKOKO Series	Pop Mart Out of Stock	November 29, 2024	10 + 1 secret Heart Maze
Cheers! SERIES	Pop Mart Out of Stock	May 24, 2024	6 + 1 secret Fun
Labubu x Pronounce	Pop Mart Out of Stock	March 15, 2024	3 Vinyl Plush Dolls
Warm Fluffy Holiday	Pop Mart Out of Stock	November 22, 2024	6 Accessories
Mega Labubu	Pop Mart Out of Stock	–	5 Vinyl Dolls
Classic Bag	Pop Mart Out of Stock	September 27, 2024	4 Bags
Labubu Hide and Seek in Singapore	Pop Mart Singapore Out of Stock	June 23, 2025	6 + 1 secret I Hide in a Shell

Types of Labubu

Labubu comes in a bunch of different types. Here’s a quick breakdown of the main ones:

• (Vinyl) Figurines: These are made of hard plastic. They’re the most common kind and come in different sizes, from small ones to big collectible versions.
• Vinyl Plush Dolls: These are soft and fluffy. Some are big plush dolls, and others are smaller charms you can clip onto your bag.
• Pendants: These are mini plush Labubu that are meant to be hung on things like keychains or backpacks.
• Block Figurines: These are sets that are designed to look like building blocks.

Labubu (The Monsters) Blind Boxes Explained

Labubu dolls are mostly sold in blind boxes, meaning you don’t know which figure you’re getting until you open it. It’s kind of like a mystery pull, and it’s part of what makes collecting them so addictive.

Each series usually comes with at least 6 or more designs. You’ll get one figure per box, and every box in a sealed case is guaranteed to be different. But here’s the twist: there’s usually always one “secret” rare Labubu hidden in the set, and it’s not listed on the packaging. These are super hard to pull and usually sell for way more on resale sites.

So yeah, opening a Labubu blind box is half toy, half lucky dip, and all serotonin.

How Labubu Went Viral

Labubu Exploded in Popularity with a Boost from Pop Mart and K-pop

Labubu really started to take off when Pop Mart started pushing it hard. They released full collections with different outfits, cool packaging, and collectors were quick to grab them when they dropped.

The real turning point came in early 2024 when Lisa from BLACKPINK was spotted holding a Labubu keychain. As soon as images of the identical keychain went online, people wanted it. That one incident seemed to give Labubu hundreds of new admirers overnight.

After that, Labubu blew up. Stores sold out, prices on reselling apps shot up, and videos showing off Labubu hauls started popping up all over TikTok. It went from a small collector’s item to something way bigger, part fashion, part trend, part collector hype. All because of one tiny keychain and a huge K-pop moment.

Where to Buy Labubu Dolls (The Monsters)

Pop Mart, US Stores & Online Resellers Stock Labubu (The Monsters)

Labubu originally started as an art toy under the company How2Work, but now it’s almost entirely sold through Pop Mart, the massive Chinese collectible brand known for blind boxes. You can shop Labubu drops through Pop Mart’s official website, their app, and physical Pop Mart stores in U.S cities like Los Angeles and New York. Other than that, places like Hot Topic, and Urban Outfitters occasionally carry some Pop Mart drops, especially during seasonal promos or collabs.

If you’re looking for specific figures or sold-out series, most collectors turn to resale platforms. eBay, StockX, Mercari, Whatnot, and TikTok Shop are your best bets for finding rare or secondhand Labubu. Just expect to pay a premium, common figures go for around $15–50, but rare or secret editions can easily hit well over $100+.

TLDR: You can buy Labubu direct from Pop Mart if you’re hunting new releases, or hit the resale market if you’re chasing something specific.

How to Buy Labubu Dolls

If you’re trying to buy a Labubu, the Pop Mart website is usually the first place to look. But stuff sells out really fast, especially when a new series goes live. To even have a chance, you need to know the exact release time and be ready to click the second it drops. Best trick? Be on the page 2 or 3 minutes early and already logged in. Sometimes even that isn’t enough, but it gives you way better odds than showing up late.

Another tip: keep an eye on Pop Mart’s TikTok livestreams. They sometimes give early hints about what’s dropping next, or even share new links to restocked Labubu during the stream.

If you miss out, your only option might be resale. Places like eBay, Facebook Marketplace, Depop, and even AliExpress usually have people reselling Labubu dolls, but expect the prices to be higher than retail. Some rare ones can go for a lot more.

There’s also what fans call the Spreadsheet Method (or URL Method). This is where people make shared spreadsheets with direct product links, current prices, and restock status. These get passed around in collector groups and Discords, and they can seriously help if you’re trying to track down specific Labubu without getting ripped off.

How to Tell If Your Labubu Is Real or Fake

Fake Labubu Are Called Lafufus and Here’s How to Catch Them

Fake Labubu are known as “Lafufus” and while some can look pretty close to the real thing, there are a few ways to tell. Real Labubu packaging is clean and high quality, and usually includes a scannable QR code or serial number linked to the Pop Mart app. If the box is blurry, off-center, or missing the code, it’s probably not real. The figures themselves should have 9 sharp teeth, soft blush (not neon), and eyes that are clear and even. Some newer ones even have a UV stamp on the foot that lights up with a special silhouette.

The feel of the toy matters too. Real Labubu are made of solid vinyl and have a smooth, consistent finish. Fakes often feel lighter or rough around the edges, especially near the feet. If you’re ever unsure, you can compare yours with verified photos or videos, or ask in Labubu collector groups who’ve seen it all before.

Labubu Clothes & Where to Find Them

Where’s the Best Place to Get Labubu Clothes (and Extras)?

If you want official Labubu clothes, POP MART is still the only brand that makes them, but even then, they’re pretty limited. The outfits only come with certain dolls and can’t be bought separately.

Most sellers are on Instagram, Amazon, eBay, or AliExpress, and a few even have in-store options if you’re local. They’ve got everything from sporty fits to fake designer looks, and the prices are usually pretty reasonable. Some people also make and sell custom Labubu outfits on Facebook, especially in collector groups and on Facebook Marketplace.

And don’t forget, it’s not just about clothes. You can also find custom add-ons like Labubu lashes and even Labubu nails if you want your doll looking extra cute.

Labubu and The Monsters Origin

Labubu (The Monsters) Was Created by Kasing Lung in 2015

Labubu was originally created by Hong Kong artist Kasing Lung. The character first appeared in a 2015 illustrated storybook called The Monsters, which introduced a whole group of unique characters inspired by Nordic folklore. The book wasn’t just for kids, it had a quirky, detailed world that caught the attention of art toy collectors.

At first, Labubu stayed underground. Figures were made through a company called How2Work and mainly sold in smaller circles or at art events. It was something you had to be in-the-know to find. But that changed in 2019, when Labubu started collaborating with Pop Mart, a Chinese brand known for its mystery box collectible toys.

The Monsters included way more than just Labubu. There was Zimomo, who leads the group, Tycoco, Labubu skeleton-styled boyfriend, and other characters like Spooky, Mokoko, and Pato. That early cast helped build the strange little world that Labubu now lives in, and those designs still show up in new toy drops today.

The Simpsons Labubu Prediction (Pazuzu)

On October 22, 2017, The Simpsons aired their Halloween special “Treehouse of Horror XXVIII” (Season 29, Episode 4), where a cursed Pazuzu statue ends up in the Simpson household and possesses Maggie. Years later, fans began comparing that demon doll to Labubu, the now-viral collectible known for its chaotic grin and mischievous vibe.

Special Thanks to Pop Mart World

Huge thanks to Pop Mart World for helping us stay up to date with the latest Labubu releases, images, and exclusive drops. Their cataloging work and collector community continue to be an amazing resource for fans worldwide.