KSI Labubu Blackface Lands ‘24K Gold Labubu’ Lady in Hot Water

A TikToker known as the “24K Gold Labubu” Lady has sparked backlash after painting a Labubu in blackface and calling it “KSI Labubu.” Here’s the full rundown on the racist blackface KSI labubu, 24k gold labubu lady and more.

Racist KSI Labubu Gets 24K Gold Labubu Lady Cancelled

In a viral spiral that turned internet fame into fiery backlash, the TikToker best known as the “24K Gold Labubu lady” has been accused of posting racist content after she shared a black-painted Labubu plushie labeled as “KSI Labubu.” The now-deleted video has ignited waves of criticism across TikTok, X, and Reddit, with many accusing her of doing deliberate Labubu blackface for clout.

The original video showed the creator, known online as @lilzbullzofficial, holding a Labubu toy with its face completely painted black. She captioned and narrated the post as “KSI Labubu,” referencing the British YouTuber and boxer KSI. Viewers immediately called out the implications of assigning KSI’s persona to a pitch-black painted toy, especially considering her past antics around flaunting plushies like luxury goods.

Although the post was deleted shortly after, reposts of the clip on X (formerly Twitter) and TikTok backup accounts rapidly gained traction. The outrage wasn’t limited to TikTok circles. Reddit threads on r/InternetDrama and r/OutOfTheLoop exploded with comments calling it “the most tone-deaf Labubu yet” and accusing the creator of using blackface for engagement farming.

In one popular repost of the video, the comments were flooded with reactions like:

• “How is this real? You can’t just paint a Labubu black and call it KSI…”
• “It’s giving 1930s minstrel show but with toys.”
• “This is her influencer villain arc.”

She was already getting clowned for constantly flaunting her “£20,000 24 karat gold Labubu” across TikTok, with many calling the videos desperate and embarrassing. What started as harmless meme material has taken a sharp turn for the worst with this latest blackface clip.

She briefly posted an apology video following the backlash, but it was also deleted soon after. That only fueled more criticism, with commenters accusing her of trying to dodge accountability rather than take responsibility.

KSI himself has not commented publicly on the situation as of August 2025.

Who is the 24K Gold Labubu Lady?

The “24K Gold Labubu lady” is a British TikToker known online as @lilzbullzofficial, who rose to notoriety by showing off her rare and expensive Labubu plush toys, especially a flashy golden one she claimed was worth £20,000. Her TikTok account, also tied to the name “The Jungle Pups,” features some cringe content, dramatic rants, and her bulldog co-stars, making her content part flex, part meme fuel.

She has recently been somewhat viral as something of a meme identity, through repeatedly showing off what she calls the only “24 karat gold Labubu,” a gold-colored version of the designer toy by Pop Mart, claiming it is both one of a kind and scent-infused. TikTok and Reddit quickly turned her videos into memes, parodying her intense delivery and over-the-top obsession with Labubu dolls.

Despite the mockery, she racked up over 600,000 followers and millions of views, becoming a strange kind of TikTok fixture. But her fame has shifted tone dramatically after this “KSI Labubu” blackface incident, with even former fans now calling her out for crossing a line from cringe to offensive.

Who is KSI?

KSI, real name Olajide Olayinka Williams Olatunji, is a British YouTuber who first blew up in the early 2010s for posting FIFA videos. Since then, he’s done a bit of everything: music, boxing, vlogs, comedy, and brand deals.

He’s one of the co-founders of Prime, the energy drink brand he launched with Logan Paul, and he’s also part of the Sidemen, a UK YouTube group that’s been running for years. KSI’s content is loud, meme-heavy, and mostly unfiltered, which has helped him build a massive following across YouTube and TikTok.

He’s been open in the past about racism and internet drama, but as of August 2025, he hasn’t said anything about the “KSI Labubu” blackface incident or the TikToker who posted it.

What is Labubu (The Monsters)?

Labubu Are Collectible Figures From The Monsters Franchise

Labubu is part of a larger character lineup called The Monsters, created by artist Kasing Lung. What started as a storybook in 2015 has turned into one of Pop Mart’s most popular collectible toy lines. Each figure features a playful design with big eyes and a signature toothy grin. Over time, Labubu has become the face of The Monsters brand, with new themed series releasing throughout the year, from food-inspired designs to fantasy characters and even crossovers with brands like Coca-Cola and One Piece.

Figures are usually sold in blind boxes, meaning you won’t know which design you’re getting until you open it. Most series include multiple styles plus one rare secret version. Alongside vinyl figurines, there are plush toys, keychains, magnets, cups, and more, and nearly every drop sells out fast. Because of that, reselling is common, and unfortunately, so are fakes. Collectors often refer to knockoffs as “Lafufus,” so it’s always good to double-check what you’re buying.

Labubu is proving to be a favorite among collectors around the world, especially with Gen Z and K-pop fans driving the hype online.

24K Gold Labubu Lady x KSI Labubu Blackface TLDR

• The TikToker behind the “24K Gold Labubu” trend posted a video painting a Labubu black and calling it “KSI Labubu.”
• Viewers called it racist blackface and slammed her for crossing the line between cringe and offensive.
• The video was deleted quickly, but reposts exploded across TikTok, X, and Reddit.
• She was already being mocked for bragging about her “one-of-a-kind 24K Gold Labubu”. This latest post has opened the floodgates for much stronger backlash and potential cancellation.
• KSI is yet to respond publicly as of August 2025.