What is Labubu (The Monsters)? | Labubu Doll Hype Explained

Labubu (The Monsters) are collectible figurines from Pop Mart that have gone viral thanks to TikTok and K-pop. Read more about labubu, its origin, rare editions, where to buy them and how to tell if they’re fake.

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What is Labubu (The Monsters)?

Labubu Are Collectible Figures From The Monsters Franchise

Have a Seat Vinyl Plush Pendant Series

Labubu is part of a larger character lineup called The Monsters, created by artist Kasing Lung. What started as a storybook in 2015 has turned into one of Pop Mart’s most popular collectible toy lines. Each figure features a playful design with big eyes and a signature toothy grin. Over time, Labubu has become the face of The Monsters brand, with new themed series releasing throughout the year, from food-inspired designs to fantasy characters and even crossovers with brands like Coca-Cola and One Piece.

Figures are usually sold in blind boxes, meaning you won’t know which design you’re getting until you open it. Most series include multiple styles plus one rare secret version. Alongside vinyl figurines, there are plush toys, keychains, magnets, cups, and more, and nearly every drop sells out fast. Because of that, reselling is common, and unfortunately, so are fakes. Collectors often refer to knockoffs as “Lafufus,” so it’s always good to double-check what you’re buying.

Labubu is proving to be a favorite among collectors around the world, especially with Gen Z and K-pop fans driving the hype online.

The Monsters Characters

Labubu
Labubu
Zimomo
Zimomo
Mokoko
Mokoko
Tycoco
Tycoco
Pato
Pato
Spooky
Spooky
Yaya
Yaya
Pippo
Pippo

The Monsters universe is made up of more than just Labubu. It includes a full cast of characters like Zimomo, the group’s leader, and Tycoco, who is often shown as Labubu skeleton-themed partner. Other originals like Mokoko, Spooky, Pato, Yaya, and Pippo each add their own personality and style to the world. These characters first appeared in the early storybook and have stayed part of the series ever since, showing up in new toy drops and limited editions all the time.

The Newest Pop Mart “The Monsters” Series: Wacky Mart

Everything You Need to Know About the Wacky Mart Labubu Series

The Wacky Mart Labubu Series Figures

Wacky Mart Series

The newest drop in Pop Mart’s “The Monsters” lineup is the Wacky Mart Series, released on June 12, 2025. This set is packed with grocery store-themed Labubu figurines, each one styled like a different food item. They’re sold in blind boxes, so it’s a surprise every time you open one.

The series figures includes 12 vinyl figurines, all inspired by everyday snacks and meals. Here’s the full list:

  • Grilled Sausage
  • Cup Noodles
  • Milk
  • Chips
  • Corn
  • Fried Shrimp
  • Canned Sardines
  • Sandwich
  • Salad
  • Yakitori
  • Chow Mein
  • Onigiri
  • Microwave Oven (Secret)

There is also a secret figurine which is a Microwave Oven Labubu. The odds of pulling it are 1 in 144, which makes it a super rare find for collectors.

Each blind box was priced at $19.99 USD on the official Pop Mart website, but the entire series has already sold out. Collectors who missed out are now turning to resellers, where prices are quickly climbing.

The Wacky Mart Labubu Series Pinch Pendants

Wacky Mart Pinch Pendants

Released alongside the vinyl figurines on June 12, 2025, THE MONSTERS Wacky Mart Series – Pinch Pendant Blind Box also known as Wacky Mart Series – Squishy Charm Blind Box, gives fans a softer, clip-on version of Labubu. These are squishy pendants that double as keychains, so you can attach them to your bag, phone, or anything else you like.

This set features 6 food-themed Labubu designs, the same characters as the vinyl series, just in a smaller and softer form:

  • Chips
  • Grilled Sausage
  • Yakitori
  • Corn
  • Milk
  • Onigiri
  • Microwave Oven (Secret)

The Secret Labubu in the lineup is the Microwave Oven Labubu. This version has a 1 in 72 chance of showing up in a blind box, making it harder to find than the main six.

Each blind box originally sold for $18.99 USD on Pop Mart’s official site. Even though there are fewer characters than the vinyl set, the designs match and pair perfectly. And just like the figurines, these are completely sold out now too.

The Wacky Mart Labubu Series Fridge Magnets

Wacky Mart Fridge Magnet

Also released on June 12, 2025, the THE MONSTERS Labubu Wacky Mart Series – Fridge Magnet Blind Box is another fun take on the Wacky Mart theme. This version turns the food-style Labubu into colorful magnets you can stick on any fridge, locker, or metal surface.

There are 6 different food-themed magnets in the set, each one based on characters from the vinyl figurine series:

  • Canned Sardines
  • Corn
  • Milk
  • Grilled Sausage
  • Salad
  • Cup Noodles
  • Microwave Oven (Secret)

The secret character is once again the Microwave Oven Labubu, with a 1 in 72 chance of getting it in a blind box.

Each blind box was priced at $19.99 USD on Pop Mart’s website. Like the rest of the Wacky Mart drops, these magnets are already completely sold out, and fans are now trying to hunt them down from resellers.

The Wacky Mart Labubu Series Tumblers

Wacky Mart Tumblers

The THE MONSTERS Wacky Mart Series – Tumbler Blind Box also launched on June 12, 2025, and adds a functional twist to the Wacky Mart lineup. Instead of figurines or magnets, this series features full-sized tumbler cups designed with the Labubu character and finished in a range of pastel-style colors.

Each tumbler comes with a built-in straw and a strap, making it easy to carry around. There are 6 color options, and every one features the same Labubu design:

  • Blush Pink
  • Bubble Blue
  • Green Pomelo
  • Misty Purple
  • Honey Orange
  • Tomato Red
  • Caramel Brown (Secret)

The secret version in this set is a Caramel Brown tumbler, with a 1 in 48 chance of appearing in a blind box.

Each blind box was priced at $32.99 USD on the official Pop Mart site. These sold out fast like the rest of the Wacky Mart items, and they’re now popping up in secondhand markets for higher prices.

The Wacky Mart Labubu Series Other Collectables

labubu-wacky-mart-messenger-bag

Alongside the blind box sets, Pop Mart also released a few extra Wacky Mart-themed items on June 12, 2025. These collectibles weren’t random or surprise-based, but they still sold out quickly. Here’s a breakdown of what was available:

  • THE MONSTERS Wacky Mart Series – Messenger Bag: A crossbody-style bag featuring Wacky Mart graphics. Priced at $34.99 USD and now sold out.
  • THE MONSTERS Wacky Mart Series – Earphone Case: A soft wireless earbud case designed after the Fried Shrimp Labubu character. It sold for $25.99 USD and is already sold out.
  • THE MONSTERS Wacky Mart Series – Pillow (Chips): A plush pillow shaped like the Chips character from the Wacky Mart line. It cost $44.99 USD and is sold out.
  • THE MONSTERS Wacky Mart Series – Display Container: A special storage/display box designed for the figurines. It even lights up. Originally priced at $56.99 USD, and yes, it’s sold out too.

These extras were released on the same day as the rest of the Wacky Mart series and are now part of the growing list of hard-to-find Labubu merch.

All Labubu (The Monsters) Series & Release Dates

All Labubu Series

SetBuyDateFigures and Secret
Wacky Mart Series
Wacky Mart Series
Pop Mart
Out of Stock
June 12, 2025 12 + 1 secret
Microwave Oven
Microwave Oven
Big Into Energy Series
Big Into Energy Series
Pop Mart
Out of Stock
April 25, 2025 6 + 1 secret
ID
ID
One Piece Series
One Piece Series
Pop Mart
Out of Stock
February 28, 2025 12 + 1 secret
Name Unknown
Name Unknown
Coca Cola Vinyl Face Series
Coca Cola Vinyl Face Series
Pop Mart
Out of Stock
January 24, 2025 2 + 1 secret
Name Unknown
Name Unknown
Coca Cola Series
Coca Cola Series
Pop Mart
Out of Stock
November 15, 2024 10 + 1 secret
Labubu Express
Labubu Express
Exciting Macaron Series
Exciting Macaron
Pop Mart
Out of Stock
October 27, 2023 6 + 1 secret
Chestnut Cocoa
Chestnut Cocoa
Candy Series
Candy Series
Pop Mart
Out of Stock
September 2, 2022 12 + 1 secret
Buz Candy
Buz Candy
Lazy Yoga Series
Lazy Yoga Series
Pop Mart
Out of Stock
August 9, 2024 10 + 1 secret
Yoga Coach
Yoga Coach
Kow Yokoyama Ma.K. Series
Kow Yokoyama Ma.K. Series
Pop Mart
Out of Stock
April 28, 2023 12 + 1 secret
Repair Man
Repair Man
Forest Secret Base Series
Forest Secret Base Series
Pop Mart
Out of Stock
October 18, 2024 7 + 1 secret
Labubu (Secret)
Labubu (Secret)
Forest Secret Base Series Blocks Part 2
Forest Secret Base Blocks Part 2
Pop Mart
Available
May 23, 20254 Sets
THE MONSTERS Classic Series
THE MONSTERS Classic Series
Pop Mart
Out of Stock
November 22, 2024 6 + 1 secret
Labubu (Secret)
Labubu (Secret)
Have a Seat Vinyl Series
Have a Seat Vinyl Series
Pop Mart
Out of Stock
July 12, 2024 6 + 1 secret
DUODUO
DUODUO
Let's
Let’s Checkmate Series
Pop Mart
Out of Stock
January 24, 20252 Vinyl Plush Dolls/Various Accessories
Playing
Playing Games Series
Pop Mart
Out of Stock
September 12, 2024 6 + 1 secret
Aerial Rotation
Aerial Rotation
Forest Concert Series
Forest Concert Series
Resell sites:
eBay, Mercari, Facebook Marketplace
May 2019 12 + 1 secret
Singer
Singer
Naughty Plants Series
Naughty Plants Series
Pop Mart
Out of Stock
June 9, 2023 6 + 1 secret
Pine
Pine

Sports Series
Resell sites:
eBay, Mercari, Facebook Marketplace
September 4, 2019 12 + 1 secret
Swimming
Swimming
Carnival Series
Carnival Series
Resell sites:
eBay, Mercari, Facebook Marketplace
October 28, 2019 12 + 1 secret
Mermaid
Mermaid
Kaiju Series
Kaiju Series
Pop Mart
Out of Stock
July 22, 2022 9 + 2 secret
Kaiju Series Secrets
Giant Under-world
Gorilla King
Mischief Diary Series
Mischief Diary Series
Pop Mart
Out of Stock
January 26, 2024 6 + 1 secret
Sweet Saturday
Sweet Saturday
Spongebob Series
Spongebob Series
Pop Mart
Out of Stock
April 30, 2021 12 + 1 secret
The Pirate
The Pirate
Camping Series
Camping Series
Pop Mart
Out of Stock
October 16, 2020 12 + 1 secret
Skiing
Skiing
Flower Elves Series
Flower Elves Series
Resell sites:
eBay, Mercari, Facebook Marketplace
May 22, 2020 12 + 1 secret
Diphylleia Grayi
Diphylleia Grayi
Constellation Series
Constellation Series
Pop Mart
Out of Stock
August 18, 2023 12 + 1 secret
Super Star Cowawa
Super Star Cowawa
Space Adventure Series
Space Adventure Series
Pop Mart
Out of Stock
September 17, 2021 12 + 1 secret
Labubu Starkiller Surfer
Labubu Starkiller Surfer
Fruits Series
Fruits Series
Pop Mart
Out of Stock
December 17, 2021 12 + 1 secret
Apple
Apple
Patisseries Series
Patisseries Series
Pop Mart (AU)
Out of Stock
December 6, 2019 12 + 1 secret
Frence Gourmet Desserts
Frence Gourmet Desserts
Art Series
Art Series
Pop Mart (AU)
Out of Stock
July 3, 2024 12 + 1 secret
The Birth of Venus
The Birth of Venus
Home of the Elves Series
Home of the Elves Series
Pop Mart
Out of Stock
January 6, 2023 9 + 1 secret
Comic Time
Comic Time
Animals Series
Animals Series
Pop Mart
Out of Stock
March 18, 2022 12 + 1 secret
Beaver
Beaver
Almost Hidden Series
Almost Hidden Series
Pop Mart
Out of Stock
April 12, 2024 12 + 1 secret
Kiddie Ride
Kiddie Ride
Let’s Christmas Series
Let’s Christmas Series
Resell sites:
eBay, Mercari, Facebook Marketplace
November 25, 2021 12 + 1 secret
Carol Singers
Carol Singers
Kaiju Hunting Series 2.5
Kaiju Hunting Series 2.5
Pop Mart
Out of Stock
May 10, 2023 21 + 3 secret
Komataro
Komataro
Toys Series
Toys Series
Pop Mart (AU)
Unavailable
December 31, 2020 12 + 1 secret
Vintage Plastic Cowboy
Vintage Plastic Cowboy
Let's Have Fun Together Series
Let’s Have Fun Together Series
Pop Mart
Unavailable
August 23, 2024 6 + 1 secret
All The Best (Secret)
All The Best (Secret)
Fall in Wild Series
Fall in Wild Series
Pop Mart
Out of Stock
June 28, 2024 6 + 1 secret
Gardener
Gardener
Party Series
Party Series
Pop Mart
Out of Stock
July 26, 2024 6 + 1 secret
Labubu
Labubu
Enchanted by the Seaside Series
Enchanted by the Seaside Series
Pop Mart
Out of Stock
July 12, 2024 6 + 1 secret
Cheers!
Cheers!
Catch Me If You Like Me Series
Catch Me If You Like Me Series
Pop Mart
Out of Stock
February 2, 2024 6 + 1 secret
Obsessed by You
Obsessed by You
Happy Halloween Party Series
Happy Halloween Party Series
Pop Mart
Out of Stock
September 13, 2024 1 Plush Pendant
Finding MOKOKO Series
Finding MOKOKO Series
Pop Mart
Out of Stock
November 29, 2024 10 + 1 secret
Heart Maze
Heart Maze

Cheers! SERIES
Pop Mart
Out of Stock
May 24, 2024 6 + 1 secret
Fun
Fun
Labubu x Pronounce Series
Labubu x Pronounce
Pop Mart
Out of Stock
March 15, 2024 3 Vinyl Plush Dolls
Warm Fluffy Holiday Series
Warm Fluffy Holiday
Pop Mart
Out of Stock
November 22, 2024 6 Accessories
Mega Labubu Series
Mega Labubu
Pop Mart
Out of Stock
5 Vinyl Dolls
Classic Bag Series
Classic Bag
Pop Mart
Out of Stock
September 27, 2024 4 Bags
Labubu Hide and Seek in Singapore
Labubu Hide and Seek in Singapore
Pop Mart Singapore
Out of Stock
June 23, 2025
6 + 1 secret
I Hide in a Shell
I Hide in a Shell

Types of Labubu

Labubu comes in a bunch of different types. Here’s a quick breakdown of the main ones:

  • (Vinyl) Figurines: These are made of hard plastic. They’re the most common kind and come in different sizes, from small ones to big collectible versions.
  • Vinyl Plush Dolls: These are soft and fluffy. Some are big plush dolls, and others are smaller charms you can clip onto your bag.
  • Pendants: These are mini plush Labubu that are meant to be hung on things like keychains or backpacks.
  • Block Figurines: These are sets that are designed to look like building blocks.

Labubu (The Monsters) Blind Boxes Explained

Big into Energy Series-Vinyl Plush Pendant

Labubu dolls are mostly sold in blind boxes, meaning you don’t know which figure you’re getting until you open it. It’s kind of like a mystery pull, and it’s part of what makes collecting them so addictive.

Each series usually comes with at least 6 or more designs. You’ll get one figure per box, and every box in a sealed case is guaranteed to be different. But here’s the twist: there’s usually always one “secret” rare Labubu hidden in the set, and it’s not listed on the packaging. These are super hard to pull and usually sell for way more on resale sites.

So yeah, opening a Labubu blind box is half toy, half lucky dip, and all serotonin.

How Labubu Went Viral

Labubu Exploded in Popularity with a Boost from Pop Mart and K-pop

Lisa’s Secret Obsession Vanity Fair Youtube

Labubu really started to take off when Pop Mart started pushing it hard. They released full collections with different outfits, cool packaging, and collectors were quick to grab them when they dropped.

The real turning point came in early 2024 when Lisa from BLACKPINK was spotted holding a Labubu keychain. As soon as images of the identical keychain went online, people wanted it. That one incident seemed to give Labubu hundreds of new admirers overnight.

After that, Labubu blew up. Stores sold out, prices on reselling apps shot up, and videos showing off Labubu hauls started popping up all over TikTok. It went from a small collector’s item to something way bigger, part fashion, part trend, part collector hype. All because of one tiny keychain and a huge K-pop moment.

Where to Buy Labubu Dolls (The Monsters)

Pop Mart, US Stores & Online Resellers Stock Labubu (The Monsters)

Labubu originally started as an art toy under the company How2Work, but now it’s almost entirely sold through Pop Mart, the massive Chinese collectible brand known for blind boxes. You can shop Labubu drops through Pop Mart’s official website, their app, and physical Pop Mart stores in U.S cities like Los Angeles and New York. Other than that, places like Hot Topic, and Urban Outfitters occasionally carry some Pop Mart drops, especially during seasonal promos or collabs.

If you’re looking for specific figures or sold-out series, most collectors turn to resale platforms. eBay, StockX, Mercari, Whatnot, and TikTok Shop are your best bets for finding rare or secondhand Labubu. Just expect to pay a premium, common figures go for around $15–50, but rare or secret editions can easily hit well over $100+.

TLDR: You can buy Labubu direct from Pop Mart if you’re hunting new releases, or hit the resale market if you’re chasing something specific.

How to Buy Labubu Dolls

Flower Elves Series

If you’re trying to buy a Labubu, the Pop Mart website is usually the first place to look. But stuff sells out really fast, especially when a new series goes live. To even have a chance, you need to know the exact release time and be ready to click the second it drops. Best trick? Be on the page 2 or 3 minutes early and already logged in. Sometimes even that isn’t enough, but it gives you way better odds than showing up late.

Another tip: keep an eye on Pop Mart’s TikTok livestreams. They sometimes give early hints about what’s dropping next, or even share new links to restocked Labubu during the stream.

If you miss out, your only option might be resale. Places like eBay, Facebook Marketplace, Depop, and even AliExpress usually have people reselling Labubu dolls, but expect the prices to be higher than retail. Some rare ones can go for a lot more.

There’s also what fans call the Spreadsheet Method (or URL Method). This is where people make shared spreadsheets with direct product links, current prices, and restock status. These get passed around in collector groups and Discords, and they can seriously help if you’re trying to track down specific Labubu without getting ripped off.

How to Tell If Your Labubu Is Real or Fake

Fake Labubu Are Called Lafufus and Here’s How to Catch Them

Lafufu Fake vs Real Labubu

Image From Popmart World Website

Fake Labubu are known as “Lafufus” and while some can look pretty close to the real thing, there are a few ways to tell. Real Labubu packaging is clean and high quality, and usually includes a scannable QR code or serial number linked to the Pop Mart app. If the box is blurry, off-center, or missing the code, it’s probably not real. The figures themselves should have 9 sharp teeth, soft blush (not neon), and eyes that are clear and even. Some newer ones even have a UV stamp on the foot that lights up with a special silhouette.

The feel of the toy matters too. Real Labubu are made of solid vinyl and have a smooth, consistent finish. Fakes often feel lighter or rough around the edges, especially near the feet. If you’re ever unsure, you can compare yours with verified photos or videos, or ask in Labubu collector groups who’ve seen it all before.

Labubu Clothes & Where to Find Them

Where’s the Best Place to Get Labubu Clothes (and Extras)?

Catch Me If You Like Me Outfit

If you want official Labubu clothes, POP MART is still the only brand that makes them, but even then, they’re pretty limited. The outfits only come with certain dolls and can’t be bought separately.

Most sellers are on Instagram, Amazon, eBay, or AliExpress, and a few even have in-store options if you’re local. They’ve got everything from sporty fits to fake designer looks, and the prices are usually pretty reasonable. Some people also make and sell custom Labubu outfits on Facebook, especially in collector groups and on Facebook Marketplace.

And don’t forget, it’s not just about clothes. You can also find custom add-ons like Labubu lashes and even Labubu nails if you want your doll looking extra cute.

Labubu and The Monsters Origin

Labubu (The Monsters) Was Created by Kasing Lung in 2015

Labubu trends

Labubu was originally created by Hong Kong artist Kasing Lung. The character first appeared in a 2015 illustrated storybook called The Monsters, which introduced a whole group of unique characters inspired by Nordic folklore. The book wasn’t just for kids, it had a quirky, detailed world that caught the attention of art toy collectors.

At first, Labubu stayed underground. Figures were made through a company called How2Work and mainly sold in smaller circles or at art events. It was something you had to be in-the-know to find. But that changed in 2019, when Labubu started collaborating with Pop Mart, a Chinese brand known for its mystery box collectible toys.

The Monsters included way more than just Labubu. There was Zimomo, who leads the group, Tycoco, Labubu skeleton-styled boyfriend, and other characters like Spooky, Mokoko, and Pato. That early cast helped build the strange little world that Labubu now lives in, and those designs still show up in new toy drops today.

The Simpsons Labubu Prediction (Pazuzu)

On October 22, 2017, The Simpsons aired their Halloween special “Treehouse of Horror XXVIII” (Season 29, Episode 4), where a cursed Pazuzu statue ends up in the Simpson household and possesses Maggie. Years later, fans began comparing that demon doll to Labubu, the now-viral collectible known for its chaotic grin and mischievous vibe.

Special Thanks to Pop Mart World

Huge thanks to Pop Mart World for helping us stay up to date with the latest Labubu releases, images, and exclusive drops. Their cataloging work and collector community continue to be an amazing resource for fans worldwide.

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About the Author

Sasha | Gen Z Reporter

Sasha from Skibidi Times

Hi, I’m Sasha, a Gen Z reporter and content goblin here at Skibidi Times.

I’m 19 with Italian roots (yes, I’m fluent in both Italian and Italian Brainrot 🇮🇹💅) and I love covering everything from TikTok trends to Gen Alpha drama.

When I’m not online scrolling way too deep, you’ll catch me with Froyo in one hand and a fresh nail set on the other. I’m a certified nail art addict and self-taught specialist in all things cute ✨💅🍦.

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